In its second-largest acquisition, Amazon buys the company for $970 million.
Consumers also can shop for products from subsidiary site Beauty.com.
Add Drugstore.com Inc. to the list of online retailers enabling sales through Facebook.
The retailer, No. 46 in the Internet Retailer Top 500 Guide, today announced the launch of its Facebook store. Customers of Drugstore.com and its subsidiary site, Beauty.com, can shop health and beauty products from Facebook.
“Social commerce on Facebook is a natural complement to our trusted store, online and print networks,” says Colin Veach, director of Internet marketing for Drugstore.com. “Many of our customers are already engaging with us on Facebook, and we know they’re going to enjoy the benefits of shopping securely with ShopFans. We’re looking forward to venturing into and gaining from this next phase in online commerce and customer engagement.”
Drugstore.com used technology from Adgregate Markets to set up the social commerce tools on Facebook. The technology includes ShopFans, a Facebook application. Facebook members’ interactions with ShopFans are noted in the Facebook news feed. The feed is first page members see when they log on to the social network
Each site has its own Facebook presence. Consumers can Like products and share products, but after pressing the checkout button, shoppers are sent to the Drugstore.com e-commerce site to complete the transaction.
“This implementation is called a virtual cart transfer, where a user can add, remove and play with the shopping cart on Facebook, but upon checkout, will be redirected to dotcom store,” says Henry Wong, CEO of Adgregate Markets. “This implementation was the quickest way Drugstore.com could launch a Facebook store.”