A Forrester report points out challenges faced by some business-to-business firms working online.
New “Customers Love Us Seal” Program Helps Shoppers Quickly Recognize E-Tailers With Consistently High Ratings.
SAN FRANCISCO, Calif. – January 18, 2011 – ResellerRatings has announced syndication of its online merchant reviews to the world’s largest shopping engines including Google Products, Adwords, Bing Shopping and TheFind to help online merchants reach millions of potential customers each month and help to influence conversion rates. Established 15 years ago as the world’s first e-tailer ratings site, ResellerRatings has published more than 650,000 customer reviews of nearly 30,000 retailers. More than 20,000 reviews are added each month.
“We’re constantly working to implement new features that better assist online merchants with customer reputation management and ultimately attract a loyal customer following,” said Scott Wainner, CEO and founder of ResellerRatings. “Syndication on major search engines, plus 24/7 access to key analytic data including ratings and reviews posted by shoppers, allows online merchants to be much more actively involved in marketing and brand management than ever before.”
Participating merchants are reporting dramatic results, such as Monica Runstrom of Drillspot, who noted an increase in conversion to sale of 233% for customers who read reviews on ResellerRatings. ResellerRatings has also launched a new “Customers Love Us” seal program designed to help shoppers quickly recognize online merchants who have received consistently high ratings from consumers. According to Henry Posner of B&H Photo-Video, a ResellerRatings merchant member, consumer recommendations are critical to increased sales. “Our reputation and customer confidence is more enhanced by those first-person experiences than by anything I could ever say about us,” Posner said. “Customers who aren’t sure where to shop are more confident to shop with us because we have great reviews and because we participate in the process of managing our reviews.”
Posner emphasized the importance of online merchants being active vs. passive in terms of customer reviews and reputation management. “ResellerRatings is far and away my favorite online review site. ResellerRatings lets me know before a review has gone public to alert me if there is a problem and even provides the transaction number so we can try to resolve any issues before the review has gone public. In turn, our ranking remains high, which results in consumer confidence and trust.” Mark Carson of FatBrain Toys appreciates the simplicity that ResellerRatings offers. "It is very turnkey, very easy to get involved with. Our customers are truly thankful that we're asking for their input,” he said. Anthony Magnabosco of Milliamp.com characterizes ResellerRatings as superior to the Better Business Bureau for merchants: “A customer can only submit a complaint to the Better Business Bureau.
On ResellerRatings, a customer can submit a complaint or a compliment. This makes ResellerRatings more favorable to the merchant community. We can respond to reviews left on ResellerRatings, but any response to the Better Business Bureau’s site is only seen internally – and not by the public – so we have no voice.” About the New “Customers Love Us” SealResellerRatings’ “Customers Love Us” seal is a small graphic intended to be displayed on a high-rated retailer’s website to convey to shoppers that its customers are positive about its business and customer service. Clicking on the seal shows a detailed explanation in a popup window, without taking the customer away from the retailer’s site.
For more information, visit <http://www.resellerratings.com/merchant-solutions <http://www.resellerratings.com/merchant-solutions> >About ResellerRatings.comSince 1996, ResellerRatings has provided consumer ratings and reviews of online retailers, with more than 650,000 reviews of 26,000 retailers published, to date. Consumers write an average of 25,000 new reviews each month and its ratings power some of the world's largest shopping engines, including Google Shopping and Bing Shopping. More than 800 retailers including MacMall, Buy.com, TigerDirect, B&H Photo and others actively participate at ResellerRatings to monitor customer feedback, engage with shoppers and fans, and resolve customer service issues. For more information, visit <www.resellerratings.com <http://www.resellerratings.com> >.