Online marketplace eBay Inc. has assigned its North American fashion chief Miriam Lahage to become eBay’s European general manager of fashion. EBay hired her in August as general manager, eBay fashion, which was a new position.
Lahage brought more than 20 years of retail fashion experience to eBay. In her two decades with TJX Companies Inc., which owns discount retailers TJ Maxx and Marshalls, she worked her way up from store manager to senior executive roles in merchandising and management. She also has e-commerce and European experience, launching Koodos.com in the United Kingdom and working as a consultant at Net-A-Porter, No. 83 on Internet Retailer’s Top 500 Guide.
She continues her involvement in a division that has proved very successful for eBay, which deems fashion its one of its most successful product categories. The online marketplace says fashion products especially helped boost results in the fourth quarter of 2010 for eBay’s operations in the United Kingdom and Germany. Last week, eBay completed its acquisition of the German fashion site brands4friends.
“As our fashion business strategy evolves, we realized the need for someone like Miriam to lead our business in Europe at this exciting time,” says Clare Gilmartin, vice-president of eBay Europe. “Miriam will oversee our continued drive to innovate, offering the U.K.’s largest online shopping audience access to an unrivalled selection of clothing, shoes and accessories at great value.”