San Francisco, CA – January 12, 2011 –Today Adgregate Markets, the leader in secure social commerce solutions, announced the launch of ShopFans 2.0, the latest version of the world’s most trusted social commerce technology. ShopFans' comprehensive suite of social features now includes group coupons, social badging and loyalty programs, flash sales, enhanced Facebook newsfeed commerce functionality, access gate capability and viral promotions. Adoption of these new features will be key for many of Adgregate's existing and future Internet Retailer Top 500 clients to leverage its stores on Facebook for true social shopping for its customers. These new enhancements will now be an integral part of the only secure social commerce solution in Facebook, ShopFans, enabling consumers to make secure purchase transactions directly in Facebook without compromising security and privacy.
Today ShopFans powers more IR Top 500 retailers and fast growing brands than any other social commerce provider on Facebook. In just the past holiday season alone, Adgregate launched more Top 500 retailer brands on Facebook than all vendors combined since the start of Facebook commerce. In total, Adgregate Markets power the social commerce storefronts for retailers with combined total online annual sales of over $8.5 billion, and to their collective 20 million plus network of fans on Facebook.
ShopFans’ comprehensive suite of social features now include:
Enhanced Newsfeed Commerce: Provides retailers with the ability to showcase specific products on their Wall and offer checkout functionality within a post. New enhancements include the ability to tie other ShopFans social features (wishlists, loyalty rewards, group coupons, flash sales) directly to wall post apps.
Gifting: Enables user purchasing and gifting to Facebook friends. Gifts allow users to express their appreciation of other Facebook friends through retailers’ products and services. This feature is ideal for gifting retailers' digital gift cards to friends.
Group Buying: Offers big discounts to groups of people that agree to buy a product or service. This Facebook feature for retailer storefronts requires a minimum number of buyers in a group and includes a time limit to trigger discount purchasing.
Flash Sales and Limited Offers: Whether its limited-time product sales that are deeply discounted because merchandise needs to be sold quickly or retailer is seeking new customer acquisition through loss-leadership, flash sales are ideal to spread buzz around your brand.
Real-time Comments: Allows users to comment on a site’s content- whether it’s a hot product, article, photo, video, or other piece of content. Ideal to pair up this feature with flash sales to generate further buzz.
Access Gating: Requires user to Like a page and enter other criteria, such as their age, before accessing a Facebook store. Access gates can be used by retailers for IP-based geo-blocking or private sales.
Wish Lists and Registries: Identifies items that users would like for a future purchase. Wish Lists can be made by the user and shared with someone else so they can purchase one or more of the items.
Loyalty / Rewards Program: Allows retailers to increase Facebook fan loyalty through existing incentive programs. Fans that participate in the programs can earn various types of rewards, discounts, exclusive offers, and merchandise.
Social Badging and Check-Ins: As a basic form and easy to implement loyalty program, retailers can build loyalty with their fans through offering badges for performing social interactions (liking, sharing products, etc.). This feature encourages fan transactions and prompts them to join to gain a higher ranking. Badge and reward levels can be custom designed to fit each unique need, and are prominently displayed on Fan's postings and profile pages.
Ratings and Reviews: Integrates existing ratings and reviews functionality into the retailers' ShopFans application and helps drive customer decisions.
Purchase Notifications: Enables purchases and commenting to be shared with Facebook user’s friends. ShopFans allows user opt-in for purchase notifications, comments, and pictures to be displayed in newsfeed. This functionality is ideally bundled with a Loyalty/Rewards Program and Social Badging and Check-In functionality.
Affiliate Stores: Facilitates multiple store deployments for retailer’s affiliates using the retailer’s affiliate tracking system. Affiliate storefronts permit more transactions to occur and increase retailer sales.
“With all the new retailers setting up shop in Facebook, everyone is asking: now what", said Henry Wong, CEO, Adgregate Markets. “ShopFans answers by helping drive the next stage of Facebook commerce, and delivering on the promise of true social commerce."
With ShopFans, social commerce strategies include measurable results and metrics which are vital to understanding how users are engaging with a store, tracking which conversations are occurring, and ultimately seeing what the conversion funnel looks like within Facebook. Unlike existing social commerce solutions offered, ShopFans is the only secure commerce application on Facebook, and has won the public endorsements from both security and privacy heavyweights, McAfee and TRUSTe.
Please visit http://www.adgregate.com/showcase/index.html to see Adgregate’s select list of Top 500 Guide clients and other fast growth brands utilizing these features today.
About Adgregate Markets
Adgregate Markets is the leading provider of secure advertising and social commerce solutions. ShopFans™ turns social shopping on Facebook from conversations into conversions and is the only secure social commerce solution in the market. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within innovative online and mobile ads. SecureAds™ are the world's most secure ads for customer engagement. Adgregate is a privately held company based in the San Francisco Bay Area and is venture-backed by leading investors. Adgregate has received numerous industry awards for its innovative advertising technology, including ad:tech’s White Hot Company, TechCrunch50 Finalist, and AlwaysOn OnMedia 100 Winner, recognizing the top private companies in digital media and advertising. For additional information, please visit www.adgregate.com.
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