January 17, 2011, 3:47 PM

Shopatron Announces Major Upgrade to Customer Experience with Shopatron 3.0

Shopatron 3.0 will provide more richness, efficiency, simplification, support and rewards for almost 1,000 brands and more than 12,000 retailers participating in the Shopatron eCommerce order exchange.

SAN LUIS OBISPO, Calif. (Jan. 12, 2011) – Shopatron unveiled Shopatron 3.0 today promising an upgraded customer experience that will lead to increased sales. This announcement comes after months of research and development to upgrade systems company-wide. Shopatron 3.0 will provide more richness, efficiency, simplification, support and rewards for almost 1,000 brands and more than 12,000 retailers participating in the Shopatron eCommerce order exchange.

“For the past 12 months, we have been dedicated to improving the customer experience for our merchants, partners and end consumers,” said Ed Stevens, Shopatron Founder and CEO. “Shopatron 3.0 is the net result of our efforts.”

One of the key features of Shopatron 3.0 is the “5 Point” customer experience commitment. Through this strategy, Shopatron has committed to world-class customer experiences through: exceptional shopping functionality, rich product information, best-in-class support and service, strong community and connections, and plentiful delivery options.

Another key enhancement is the upgrade of Shopatron systems. With the addition of system power, all pages, from front-end stores to back-end order management systems, are lightning fast. Shopatron’s fees have also been simplified, adopting eCommerce industry standards and best practices, to make it easier for partners to understand.

Shopatron 3.0 also includes enhanced customer support. Shopatron created 1TEAM, a program committed to providing better customer service with quicker response times, additional service levels and highly trained staff.

The company also created the 1TEAM Elite program, which provides retailer incentives for excellent customer service.

“Shopatron 3.0 marks a very significant milestone for us,” Stevens said. “It recognizes where we have been and where we want to go in the future, providing a world-class customer experience.”

The upgrade will transform retail-integrated eCommerce and provide Shopatron clients with more services, options and ways to sell more. For more information, visit http://ecommerce.shopatron.com.

ABOUT SHOPATRON

Founded in 2001 in San Luis Obispo, Calif., Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the unique eCommerce needs of branded manufacturers and multi-channel retailers.

With Shopatron’s retail-friendly solution for branded manufacturers, Coex Freedom, brands sell on their website and send orders to retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales. Shopatron’s solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, enabling in-store pickup capabilities that drive traffic to stores for additional services and sales.

Shopatron clients include top brands such as Callaway Golf, Suzuki, Polaroid, Mizuno, Ducati, JL Audio and Sport Chalet. For more information, call 866-625-5050 or visit http://ecommerce.shopatron.com.

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