Consumers flock to FreeShipping.com to snap up deals for no-cost shipping this week. Meanwhile, Amazon is running out of some of its goodies and ...
PPR creates an Internet business development unit
The new group will help PPR grow its $2.9 billion e-commerce portfolio.
PPR Group, the parent company of Redcats USA, No. 31 in the Internet Retailer Top 500 Guide, has created a new e-commerce development business unit to be headed up by one of its top Internet executives.
PPR, which in 2009 generated web sales of about $2.9 billion (2 billion euro), launched its Development E-Business Group to develop interactivity and identify new e-commerce opportunities for its diverse portfolio of Internet brands, including Fnac.fr Conforama.fr, Puma.com, Gucci.com, BottegaVeneta.fr, YvesSaintLaurent.com, Balenciaga.com, Boucheron.com, SergioRossi.com, AlexanderMcQueen.com and StellaMcCartney.com.
“Our group has been a pioneer of e-commerce in the distribution and a pioneer in Internet sales in luxury, and the creation of this directorate reflects our ambition to accelerate growth in online sales, which should represent 10% of total business to Gucci Group and Puma in the coming years,” says PPR CEO François-Henri Pinault.
To oversee the new group, PPR has named Fabien Sfez as director. Most recently Sfez served as CEO of Fnac France, a French multichannel retailer of consumer electronics and related gear. Sfez will continue as a member of PPR’s executive committee and report to Pinault.
PPR continues to revamp its e-commerce business to concentrate on its luxury and apparel brands. In November, PPR and Redcats acquired Castaluna.com, a web-only retailer of plus-size fashion.