January 17, 2011, 11:16 AM

BuyWithMe replaces its CEO

The daily deal site names Jim Crowley as its new chief exec.

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Daily deal company BuyWithMe says Jim Crowley, a former president and CEO of an online gaming studio, has replaced Cheryl Rosner as the company’s president and CEO.

Rosner held the CEO post for less than a year. During her tenure the company announced a $16 million funding round. Rosner will remain on the company’s advisory board.

Crowley previously oversaw online gaming studio Turbine Inc. throughout Warner Bros. Entertainment’s April 2010 acquisition of the company. Before that he worked as chief operating officer of mobile content management, billing and delivery company m-Qube Inc. during the company’s acquisition by VeriSign Inc.

“The marriage of social and group dynamics with technology is fundamentally transforming how consumers and local merchants meet, interact and transact,” says Crowley. “With its national footprint, leading technology platform and expertise in understanding consumer behavior, BuyWithMe is uniquely positioned to be an industry leader."

While the daily deal space is rapidly evolving, BuyWithMe faces an uphill battle to gain market share. Market leader Groupon last week reportedly met with bankers to discuss an initial public offering, after announcing earlier in the week that it had closed a $950 million funding round. Also last week Groupon and LivingSocial announced international investments.

However, Jeffrey Glass, managing director of BuyWithMe investor Bain Capital Ventures and a member of BuyWithMe’s board, says Crowley is up for the challenge.

"The company is experiencing tremendous growth and Jim's operational expertise, experience managing rapid growth and his ability to forge strong relationships will be key to scaling the company," he says.

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