Bluefly takes wing, lifting e-commerce stocks to a strong finish

Shares of online designer fashion retailer Bluefly Inc. surged more than 22% last week, leading the Internet Retailer Online Retail Index to a gain of 3.39% for the week.

That put the index of 25 e-commerce stocks well ahead of the stock market as a whole. By contrast, the Dow Jones Industrial Average moved up 0.96% and the Standard & Poor’s 500 Index advanced 1.71% for the week.

Bluefly, No. 163 in the Internet Retailer Top 500 Guide, surged after the e-retailer announced plans for its second e-commerce site that will sell fashion eyewear.

Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:

• Bluefly, 22.5%

• Drugstore.com, 12.2%

• Blue Nile, 8.6%

• LivePerson, 7.0%

• Netflix, 6.8%

Here are the Online Retail Index stocks that performed least well last week and the percentage loss in stock price for the week:

• ValueClick, -6.1%

• RealNetworks, -2.2%

• American Greetings, -1.9%

• Bidz.com, -1.7%

• NutriSystem, -1.5%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and VistaPrint Ltd.