January 17, 2011, 4:36 PM

Amazon’s new fulfilling reports

Merchants can see and analyze data about what they’ve sold through Amazon.com.

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Amazon Services, a unit of Amazon.com Inc., is making available a new report for sellers on the Amazon.com platform that lets them view and analyze in real time their online orders.

The new All Orders report, which Amazon is making available at no extra charge to its U.S. and European sellers, provides data on orders that are fulfilled by merchants as well as those picked, packed and shipped by Amazon through the Fulfillment by Amazon program.

Retailers can use the information to see how many orders they’ve processed by any time period, such as day, week or month; view the popularity of particular products and how quickly they sell through store inventory; and monitor ongoing order demand levels to better respond to spikes in order activity. The reports do not provide information that identifies retailers’ customers.

The reports are available either as flat files, such as Word documents, or in XML formats, which enables the reports to automatically integrate with a retailer’s software applications for updating inventory and other types of records.

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