January 12, 2011, 2:18 PM

ShopRunner promises big strides in 2011

(Page 2 of 2)

Golden says more retailers are planning to participate in ShopRunner, including some that plan to announce their participation around major upcoming events, such as the Super Bowl and Valentine’s Day, both in the first half of February. More retailers will make the program more appealing to consumers and lead subscribers to use ShopRunner more often, he says. “Frequency will be a lot more,” he says, “when we think what the lineup will be in six months.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Ernie Diaz / E-Commerce

Can Tencent win the mobile commerce battle with Alibaba?

The two Chinese Internet giants are increasingly encroaching on each other’s territories. A Beijing-based marketing ...

FPO

Matt Swan / E-Commerce

Do cash-back sites really drive incremental sales?

Yes, suggest data from Affiliate Window, an affiliate marketing network. And consumers spend more when ...

Advertisement