January 10, 2011, 3:11 PM

Lands’ End moves catalogs into the mobile realm

The merchant now offers iPhone and iPad catalog apps that link to its commerce sites.

Lead Photo

The merchant's iPad app links customers to the e-commerce site to complete a purchase. The process, including the purchase, takes place within the app.

Three mobile devices have become the Apple of Lands’ End’s eye.

The apparel and accessories retailer has created an app for Apple Inc.’s iPhone and iPod Touch and another app for Apple’s iPad. Both apps enable customers to download any of Lands’ End’s catalogs.

Customers browse the catalogs, touch a product they wish to buy and are sent to the merchant’s m-commerce site in the case of the iPhone and iPod Touch and the e-commerce site in the case of the iPad to add items to their shopping carts and then return to the catalog or complete a purchase. The entire process, including the link to the commerce sites, takes place within the app.

“With millions of Apple products sold every year, more shoppers are turning to mobile commerce to get what they want,” says Susan Sachatello, chief marketing officer at Lands’ End. “As a company dedicated to customer service, we want to provide easy and convenient access for our customers so they can shop Lands’ End however they choose through our catalogs, online and now with a mobile app.”

Lands’ End launched its January digital catalog with enhanced functions for the apps, including touch, pinch and zoom gestures. Future editions will feature unique content, including video, the retailer says.

Customers can access the merchant’s digital catalogs through the apps days before catalogs arrive in the mail, as well as online on the e-commerce site, LandsEnd.com, and through social media outlets including Facebook. For customers seeking to reduce mail, they can opt to switch entirely to digital catalogs.

Lands’ End built the apps in conjunction with digital content technology and services provider Yudu Media.

Lands’ End is part of Sears Holdings Corp., No. 8 in the Internet Retailer Top 500 Guide.

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