January 10, 2011, 11:50 AM

GSI buys online marketing analytics vendor ClearSaleing

Deann Harvey becomes chief revenue officer of the new GSI subsidiary.

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GSI Commerce Inc. announced today it has acquired ClearSaleing, whose technology measures the impact of online advertising and marketing campaigns in driving sales. GSI, an e-commerce services provider, did not say how much it paid for the company. GSI made the purchase through its global marketing services division.

“ClearSaleing’s innovative advertising analytics platform provides today’s marketers and digital agencies with an accurate way to measure, compare and optimize profit and return on investment of their online advertising campaigns,” says Chris Saridakis, CEO of the global marketing services division. “ClearSaleing gives marketers the ability to understand the entire customer purchase path and how each online channel works to move a customer from acquisition to conversion, which helps deliver stronger performing marketing programs.”

TrueAction, a full-service digital agency within GSI’s global marketing services division, has for about a year been using ClearSaleing’s attribution marketing platform for 60 clients. ClearSaleing clients include American Greetings Corp., No. 160 in the Internet Retailer Top 500 Guide, Rosetta, Range Online Media and Nationwide Insurance. The investment banking firm Petsky Prunier represented ClearSaleing in this deal.

Deann Harvey, the chief sales officer of the global marketing services division, will take over as ClearSaleing’s chief revenue officer. ClearSaleing will operate as a wholly owned subsidiary of the GSI division.

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