January 5, 2011, 2:10 PM

Target rolls out the baby welcome wagon

Parents can post birth announcements on its Facebook page and see them on billboards.

Nesli Karakus

Senior Editor, Research

Lead Photo

Target Corp. is using its page on Facebook to give parents a huge platform to announce the arrival of a new addition to the family. Parents can create a birth announcement at Facebook.com/TargetBaby and enter their child's name, birth date and birth weight on the page’s “Share The News” tab. The birth announcements will be randomly selected to appear on billboards in New York’s Times Square and in Los Angeles.

"We're excited to tap into our guests' online behaviors to provide them with a fun, relevant way to celebrate the birth of their child—whether that's with friends and family, on an oversized magnetic billboard in Los Angeles or in the heart of our nation's biggest city," says Will Setliff, vice president of marketing, Target, No. 21 in the Internet Retailer Top 500 Guide.

Announcements on the Times Square billboard will appear 10 times an hour and run through January 6, while the Los Angeles billboard will be updated every 10 to 15 minutes and will appear through today.

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