January 5, 2011, 2:08 PM

Buy.com and Wine.com toast a new retail arrangement

The web merchant’s new wine store on Buy.com carries 1,500 varieties of wine.

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One of the web’s biggest mass merchants and one of the Internet’s most recognized wine stores are teaming up to launch a new wine shop.

This morning, Buy.com Inc., No. 32 in the Internet Retailer Top 500 Guide, and Wine.com launched a new wine store on Buy.com that carries 1,500 varieties of wine, gift sets and gift baskets. Buy.com is hosting the wine store on its site and processing transactions while Wine.com is fulfilling and delivering the orders.

To drive traffic to the new wine store, shoppers can receive $10 off any wine purchase of $100 or more. Wine shoppers on Buy.com, which was acquired in May by Japanese e-retail site Rakuten Ichiba for $250 million, also are eligible for Rakuten super points.

The Buy.com loyalty program provides shoppers “points” for every dollar spent, which are redeemable as payment toward future Buy.com purchases. “Buy.com continues to focus aggressively on adding new product categories and expanding our marketplace to deliver the best deals on the widest selection of products,” says CEO Neel Grover. “Adding leading brands such as Wine.com means shoppers can look to Buy.com as a convenient, one-stop destination for their everyday needs.”

The new deal allows Buy.com to continue to expand its online inventory, which now includes over nine million SKUs. Wine.com, which last year developed mobile apps and a members-only, daily flash-sale site for premium wines, gains access to Buy.com’s base of more than 18 million customers.

“We are pleased to work with Buy.com to bring Wine.com’s extensive product selection, competitive pricing and convenient delivery to millions of Buy.com customers,” says Wine.com CEO Rich Bergsund.

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