January 3, 2011, 2:47 PM

Maxymiser Joins Demandware LINK to Deliver Integrated Web Site Optimization

E-retailers can deploy advanced multi-channel conversion management services.

NEW YORK, NY--(Marketwire - December 28, 2010) - Global conversion management leader Maxymiser, Inc. today announced it has joined Demandware LINK, a best-of-breed technology partner community committed to removing the integration hurdles that retailers face when adopting e-commerce technologies. Through this partnership, Maxymiser and Demandware are now able to offer a fully integrated website optimization and e-commerce solution for joint customers to streamline and simplify deployments, create more effective customer experiences and drive higher ROI.

"Maxymiser's highly advanced, yet easy-to-implement solutions, complement our eCommerce platform perfectly," said Jamus Driscoll, Vice President of Marketing at Demandware. "As part of the Demandware LINK Marketplace, Maxymiser will provide our customers with a more advanced solution to meet their evolving online marketing needs. As a result, customers will save time, increase efficiency and receive higher returns on investments."

Maxymiser's integration with the Demandware Commerce platform will provide customers with comprehensive conversion management, from multivariate testing and content optimization to website personalization and multi-channel integration. Maxymiser delivers an advanced multi-channel solution that customers can leverage via the OneTouch™ integration platform, eliminating the need for excessive IT support and effectively reducing total cost of ownership.

"Demandware and Maxymiser already share many clients, so it made perfect sense to partner and create a seamlessly integrated platform using the best-in-class technologies from both companies," said Mark Simpson, President and Founder of Maxymiser. "We are both proven leaders in the e-commerce space and continuously extend our services beyond industry standards to drive the highest possible revenues for our clients, as well as the best online experience for their consumers."

About Maxymiser, Inc.

Maxymiser is the leading global provider of website Conversion Management solutions including multivariate testing and personalization. With offices in New York, London, San Francisco, Edinburgh and Dusseldorf and a global network of partners, its solutions enable brands such as Hertz, Lufthansa, Sony and Virgin Media to analyze, optimize and deliver better performing content and campaigns across digital channels. By working with Maxymiser, marketers are empowered to make smarter, objective decisions and deliver more engaging customer experiences. Founded in 2006, Maxymiser is a rapidly expanding, independent company with a best-in-class technology recognized by leading industry analysts.

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand eCommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and a measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Callaway Golf, Columbia Sportswear, Crocs, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Neckermann, Panasonic, Reitmans, s.Oliver, and Theory. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

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