January 1, 2011, 12:00 AM

Top-line design

(Page 2 of 2)

Whatever retailers do, they better test it instead of going with gut feeling, says Paul Kalemkiarian Jr., president of direct marketer Wine of the Month Club, who will speak in a session entitled “How good is your design instinct vs. testing?” “You need to test to see if your design ideas will really deliver a better user experience,” he says.

Kalemkiarian will speak with Tom Funk, vice president of marketing at web design firm Timberline Interactive, and the pair will present actual tests to the IRWD audience and let them guess which design performed best. “They’ll text their answers and we’ll let them know in real time whether they’re right or wrong,” Funk says.

That will be one of several interactive sessions at the conference. Both the workshop and the first day of the conference will conclude with design experts providing on-the-spot critiques of e-retail sites volunteered by attendees, a feature of the design conference that attendees have found informative and entertaining.

The conference will conclude with a wrap-up session led by Richard Ruggerio, creative director for consulting firm Resource Interactive. “I’ll recap the common themes from the previous three days of the conference, poll attendees on what interested them and offer my perspective on where the industry will be focusing in the coming year,” Ruggerio says. That should help attendees prioritize their to-do lists for what promises to be a busy year for retail web designers and usability specialists.

don@verticalwebmedia.com

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement