January 1, 2011, 12:00 AM

Search leads, but Facebook gains as a shopping tool

Consumers often find products through search engines, but Facebook gains ground among younger demographics.

Internet Retailer

When it comes to finding products to buy online, Internet search is cited by the largest number of U.S. consumers, 52%, as being among their most common methods, according to a report from Art Technology Group Inc., a provider of e-commerce technology and services. But social networking sites—and in particular, Facebook—are gaining ground among younger adults, the report adds. For consumers 18 to 34, Internet search is cited as a common shopping tool by 47%. Meanwhile, 17% of consumers in that age group cite social networking sites, a choice of only 8% of all consumers. The study—commissioned by ATG and based on a July 2010 survey of 1,002 U.S. consumers age 18 and over by online research firm MarketTools—also found that 29% of consumers in the 18-34 age group say they have already discovered a product or service through a social network, notably Facebook. That percentage drops to 14.5% for all consumers in the study, ATG says.

Click Here to view the Search charts.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement