December 30, 2010, 10:06 AM

Online holiday spending increases 13%

A comScore report shows high growth for sales of iPads and other computer gear.

Thad Rueter

Senior Editor

Lead Photo

Online shoppers spent $30.8 billion this holiday season, up 12.8% from $27.3 billion last year, comScore reports.

The web measurement firm defines the holiday season as running from Nov. 1 through Dec. 26.

For the week ending Dec. 26, online shoppers spent $2.45 billion, up 16.6% from $2.10 billion for the corresponding period last year.

 

 

"Online holiday spending has remained strong through Christmas and we've already seen the season totals easily surpass the levels of the past few years to set a new record for spending at almost $31 billion," says comScore chairman Gian Fulgoni. "For at least this holiday season, the American consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices and spend at a rate that has been slightly stronger than we had expected. After the past few years' struggles, it is gratifying to see e-commerce return to a state that can only be described as a very merry holiday shopping season.”

For product categories, computer hardware had the highest rate of sales growth, up 23% from last year, thanks in part to sales of e-reading devices and Apple Inc.’s iPad.

Books and magazines were the second fastest growing category, 22%, followed by consumer electronics, 21%, computer software not including games, 20%, toys, 16%, and jewelry and watches, 11%.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement