December 30, 2010, 3:44 PM

The most popular web site of all

Facebook dominates as the most-searched-for and most-visited site of 2010, says Experian Hitwise.

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Maybe Mark Zuckerberg will take comfort in the fact that despite all of the criticism Facebook received this year, his brainchild still was the most popular web site of 2010.  

Web searches for the term Facebook and associated searches like “Facebook login” and “Facebook.com” accounted for 3.48% of all searches in the United States among the top 50 terms tracked by Experian Hitwise, a research firm that monitors Internet search traffic.

And all those searches also helped make Facebook the most-visited web site, Experian Hitwise says. Facebook accounted for 8.93% of all U.S. visits between January and November. In 2009, Facebook was No. 3 after Google and Yahoo Mail. Google took second place in 2010 with 7.19% of visits, followed by Yahoo Mail, Yahoo and YouTube. The top 10 most-visited sites accounted for a full third of all U.S. web visits. No e-retail sites ranked in the top 10.

Zuckerberg, already a multibillionaire at age 26, also may appreciate that the unauthorized movie based on his early adult life and creation of Facebook, “The Social Network,” didn’t crack the top five movie titles U.S. Internet users searched for. The geek-tastic classic “Star Wars” led the way, followed by “Paranormal Activity 2” and “Avatar.” However, should Zuckerberg wish to raise his profile a bit more, he may want to take a cue from fellow billionaire Mark Cuban and cut a rug on Dancing With the Stars, which was the top TV show searched for in 2010.

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