December 29, 2010, 2:18 PM

Mobile Messages

(Page 3 of 3)

Google, however, says its mobile paid search business is robust. And that it’s catching on among retailers.

“We have spent the last couple of years talking with people and now in the last 12 months we’ve seen amazing traction with retailers,” says Michael Slinger, head of mobile search advertising at Google. “It’s not a question of should we do mobile search, it’s how many resources should we put towards it. We’re seeing a lot of searches shift to after hours and weekends, it’s happening across the board. Our message to retailers is, Get in now, it’s not too late to be early, and there is incredible mobile traffic at times of the day when you want to reach people when not at home.”

Mobile paid search ads appear atop search results. Mobile paid search is a $487 million market, and Google accounts for 91.4% of it. Qwest wanted more people to sign up for its Heavy Duty Internet package, so it ran mobile display ads that directed consumers to landing pages where they could get more information and shop.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement