Former Build.com executives Marissa Colwell and Craig Stilwell have formed an e-retail venture called Redefined Partners Inc., which this month launched its first online store, RubySparkles.com.
Colwell , CEO of Redefined Partners, was director of media and public relations at Build.com until June. Stillwell, chief marketing officer of Redefined Partners, was executive vice president of marketing and a partner in Build, formerly Improvement Direct, No. 97 in the Internet Retailer Top 500 Guide. He left Build when it was acquired in August 2007. Stilwell was a founder in 2001 of Clear Capital, which later was acquired by Improvement Direct.
RubySparkles.com is a gift boutique for women featuring gifts that the company stocks and ships from its warehouse in Chico, CA.