December 22, 2010, 11:54 AM

Ex-Build.com execs build a new business

Marissa Colwell and Craig Stilwell create an online boutique for women.

Kurt Peters

Executive Editor

Lead Photo

Marissa Colwell

Former Build.com executives Marissa Colwell and Craig Stilwell have formed an e-retail venture called Redefined Partners Inc., which this month launched its first online store, RubySparkles.com.

Colwell , CEO of Redefined Partners, was director of media and public relations at Build.com until June. Stillwell, chief marketing officer of Redefined Partners, was executive vice president of marketing and a partner in Build, formerly Improvement Direct, No. 97 in the Internet Retailer Top 500 Guide. He left Build when it was acquired in August 2007. Stilwell was a founder in 2001 of Clear Capital, which later was acquired by Improvement Direct.

RubySparkles.com is a gift boutique for women featuring gifts that the company stocks and ships from its warehouse in Chico, CA.

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