Los Angeles, December 15, 2010—Mogreet today announced the launch of ground-breaking Multimedia Messaging (MMS) ad serving capabilities that give brand advertisers the capability of delivering video and picture content to virtually any mobile phone and any wireless carrier. Mogreet’s interactive Multimedia Messaging (MMS) provides marketers with the largest MMS reach in the mobile world.
Mogreet’s MMS platform enables the seamless delivery of video, picture and text messages to nearly any mobile phone in North America, Europe and Asia — both smartphones and feature phones alike. The response rate on mobile phones is much higher than with digital advertising, so Mogreet’s MMS platform guarantees that advertisers’ messages are seen and heard in a timely, engaging, and unique fashion—ensuring a call to action.
In addition, ChaCha, the leading free answers service that has delivered quick, accurate answers to over one billion questions, has partnered to use Mogreet’s mobile video ad platform to deliver engaging, rich media messages to its millions of users. Using Mogreet’s platform, ChaCha and its advertisers have the ability to incorporate videos and pictures into their mobile answer services, including video advertisements, sports highlights, movie trailers, interview clips, music videos, logos, photos, contests, news highlights, promotional messages and even coupons for redemption. ChaCha advertisers also have the ability to insert media-rich ads in response to specific questions or keywords texted to ChaCha by the consumer. ChaCha’s mobile services enable marketers to target users by location, age, phone type, interest, to achieve the highest user engagement and return on investment.
“Mogreet’s mobile video messaging platform benefits both the tens of millions of consumers who use our service as well as our brand advertisers,” says Scott Jones, CEO, ChaCha. “With Mogreet, our advertisers can send relevant, educational, rich-media content instantly with targeted picture and video messages. We can then confirm a strong delivery of their brand’s message, and create a one-to-one conversation with consumers.”
More and more advertisers are turning to MMS as their mobile advertising platform of choice. By leveraging MMS, brands can reach 90 percent of mobile phone subscribers, because neither a smartphone, nor a data plan, is required to view multimedia content. This is significant, because only 19 percent of mobile phones today are smartphones, whereas nearly every phone shipped in the past three years in the U.S. from the top carriers came pre-loaded with MMS capabilities integrated into the device. Furthermore, wireless carriers bundle text, picture, and video messages into the same rate plan, which means MMS messages don’t cost any more to send or receive – yet they deliver much more engagement and generate more excitement among consumers.
“Our clients are leaders in consumer engagement and it’s exciting to see them set the bar for rich media advertising by utilizing our MMS ad serving solution,” said James Citron, CEO, Mogreet. “It’s exciting to be working with one of our industry’s leaders, ChaCha, as we roll out our MMS ad serving solutions with one of our industry’s pioneers.”
Founded in 2006, Mogreet enables marketers to combine the expressiveness of video with the ubiquity of text messaging to create the most effective way to communicate in mobile: mobile video messaging. The company has raised $8 million in venture capital from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Mogreet is headquartered in Venice, California. http://www.mogreet.com
ChaCha (http://www.chacha.com) answers who, what, when, where and why, and has emerged as the No. 1 way for advertisers and marketers to engage with the audience of their choice. Through its unique “ask-a-smart-friend” platform, ChaCha has answered over one billion questions since launch from more than 25 million unique users per month via SMS text (242-242), online (http://www.chacha.com), Twitter (@chacha), Facebook app, iPhone app, Android app, and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Palm, Johnson & Johnson, P&G, Coca-Cola, McDonald’s, Sonic, and presidential political campaigns, ChaCha.com is one of the fastest growing mobile publishers according to Nielsen and is ranked in the Top 100 websites according to both comScore and Quantcast.
ChaCha was co-founded by proven innovator and entrepreneur Scott Jones and is funded by Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.
Lora Friedrichsen/Valerie Christopherson
Global Results Communications (GRC) for Mogreet