NEW YORK CITY (Dec. 16, 2010) - Proving to be the preeminent matchmaker for
retailers and store owners, PopUpInsider.com successfully helped Lampe
Berger, the first name in French luxury home fragrance since 1898, open its
first swanky free-standing temporary store at 941 Madison Avenue at 74th
Street.
"This location offers the perfect demographic for Lampe Berger to brand test
in the busy holiday retail environment, boosting business for the whole
neighborhood," said Christina Norsig, founder and CEO of PopUpInsider.
"There are so many terrific French brands that don't have wide distribution
here in the US so bringing them here was somewhat of a no-brainer for both
the landlord and Lampe Berger. We're just happy we could make this marriage
official."
Located just steps away from the Whitney Museum of American Art, Lampe
Berger's pop-up store features the complete range of Lampe Berger's
exquisite fragrance compositions and beautiful signature lamps, each
considered a work of art in itself.
"This Pop Up Store gives us the perfect opportunity to create an enticing,
luxurious environment in which to share the Lampe Berger experience with the
people of Manhattan," said Cherry Robinson, Lampe Berger Vice President of
Marketing and Sales. "This Pop-up store creates a unique opportunity to
collect these extraordinary products never before available in such a wide
range together in the U.S."
The store also promises to be an integral part of the Upper East Side's
holiday season, hosting such events as a holiday cocktail party honoring the
Hamptons International Film Festival and screening of Audience Award Winning
film, Love Etc.
The store will be open from Friday, December 10th until Sunday, January
16th.
About PopUpInsider.com
PopUpInsider.com is a highly targeted online exchange dedicated to pop-up
shops - temporary retail or event space used to generate sales and market
brands. Founded by experienced real estate professionals Christina Norsig
and Eric Michael Anton, the company seeks to match commercial landlords who
have vacant space with retailers seeking a temporary home. PopUpInsider.com
has already executed a number of short-term leases for pop-up retailers
across the country and is anticipated to become a one-stop shop for finding
and leasing temporary space, connecting brands and owners and cultivating
deals to benefit all parties.
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