In its second-largest acquisition, Amazon buys the company for $970 million.
The service enables users to shop together online with multiple friends.
Amsterdam and San Francisco – December 15, 2010 – ShopWithYourFriends, the online social shopping tool that enables users to shop together in real-time with their friends from popular social networks, today announced its official beta launch.
ShopWithYourFriends enables users to shop together online with multiple friends, and to create and compose trendy outfits and favorite clothing combinations. Shoppers simply invite their friends in real-time via Facebook or Twitter to launch a co- shopping session, and can also communicate with each other using integrated chat and Skype functionality to discuss their co-created ‘lookbooks’ and favorite products.
“We’re primed and ready to hit the global market and to change the way people shop online,” stated Laurens Bushoff, CEO and founder of ShopWithYourFriends. “Social shopping is hot, but in the end it is still an individual experience. To date it has been little more than letting your family or friends know what you are shopping for by sharing links or emails. Social shopping with ShopWithYourFriends is a lot more; it is a real-time co-shopping experience where people can invite each other to compose outfits together with favorite products – just like they do in real life.”
ShopWithYourFriends aims to revolutionize and take social shopping to the next level by creating a real-time shopping experience comparable to what shoppers experience when shopping in traditional brick and mortar clothing stores. ShopWithYourFriends has partnered with global eCommerce giant OTTO in The Netherlands, and plans to announce additional partnerships with leading, globally recognized online apparel websites in the near future.
The ShopWithYourFriends social shopping solution is currently available to online apparel websites only, however ShopWithYourFriends plans to launch a unique co-shopping portal in early 2011 to bring the platform direct to consumers.
ShopWithYourFriends enables users to shop in real-time with their friends from popular social networks including Facebook, Twitter, Windows Live Messenger and Hyves, offering a unique online shopping experience. Shoppers simply invite their friends via the ShopWithYourFriends webshop button on popular apparel websites to launch a live, co-browsed shopping experience, where they can share and discuss their favorite products or create trendy outfits and ‘lookbooks’ together. Shoppers get instant advice from family and friends to make the best purchase decisions, and enjoy shopping with their friends – just like in real life! ShopWithYourFriends was recently recognized by Salon eCommerce in Paris in September 2010, where the company won the prestigious award for ‘Best Customer Relationship Innovation 2010’.
Founded in 2008, Chatventure is a privately held company based in Utrecht, The Netherlands, and is the entity behind ShopWithYourFriends. Become a fan on Facebook, follow us on Twitter, or learn more at http://www.ShopWithYourFriends.com.