December 15, 2010, 2:03 PM

Gilt Groupe names a new chief marketing officer

David Zucker takes over for Carl Sparks at the members-only fashion site.

Lead Photo

David Zucker

Gilt Groupe Inc. has promoted David Zucker to chief marketing officer. He succeeds Carl Sparks, who had taken over as president of the online retailer that sells apparel to members. Zucker reports to Kevin Ryan, the company’s CEO and founder.

Zucker joined Gilt in 2009 as vice president of customer marketing. He helped oversee such as areas as analytics and demand generation, efforts that led to a doubling of Gilt’s membership, the retailer says.  Gilt did not say how many members it has. Its sales generally last 36 hours and are on a first come, first served basis.

“In just one year, David has been able to make a significant contribution to the business and the customer experience," Ryan says.  "Under his leadership Gilt has been able to lead the industry in personalization through the use of sophisticated data mining.  As we continue to grow and expand at a very fast rate, personalization of the customer experience will become increasingly important and I am confident that David will continue to be instrumental in helping to drive the business forward in this new role."

Zucker had worked as global director of customer relationship management and implementation at Dell Inc., No. 3 in the Internet Retailer Top 500 Guide. Gilt is No. 140.

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