Burt’s Bees hires a veteran e-commerce chief

Lynnette Montgomery

Lynnette Montgomery has joined personal care product manufacturer and retailer Burt’s Bees as director of e-commerce and digital marketing. Montgomery, who was a Featured Speaker at the 2010 Internet Retailer Web Design and Usability Conference, most recently was vice president of e-commerce for Performance Bicycle Inc.

At Burt’s Bees, Montgomery oversees e-commerce and digital marketing for Burtsbees.com, as well as the company’s b2b business and online international expansion. She is responsible for search engine marketing and optimization, e-mail marketing, digital marketing campaigns such as banner advertising and retargeting, online technology enhancements, the overall customer experience, and the integration of the company’s IBM WebSphere platform with its international web sites.

Before Performance Bicycle, Montgomery was vice president of marketing for Graphik Dimensions, which operates e-retailer PictureFrames.com, and vice president e-commerce for reading- and writing-focused online and catalog retailer Levenger.