December 1, 2010, 12:00 AM

Retailers head into a mobile-merry holiday season

More retailers have mobile marketing and commerce plans in the works, according to two research reports.

Internet Retailer

Mobile commerce is making its first broad appearance this year as a way to shop for the holidays. Many retailers are responding with mobile marketing and commerce strategies ranging from digital coupons and social network ties to m-commerce sites with gift centers that let customers shop by price, product category or type of recipient, according to two recent reports from retail consulting firms FitForCommerce and The E-tailing Group Inc., each of which studied about 100 retailers. In a sign that merchants are building up their mobile expertise, 44% surveyed by FitForCommerce said they were using in-house technical resources, though the firm projects that an increasing number of mobile sites will be developed by e-commerce platform providers, up from only 12% in its study. 58% of the retailers queried by FitForCommerce had not yet deployed a mobile presence, however, with many citing high costs and lack of available mobile managers.

Click Here to View Holiday M-Commerce Charts

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement