Commerce is everywhere—in stores, on the web, within social networks, flickering across the screens of mobile devices. It can be challenging for merchants and marketers to keep up with all the trends, but Richard Ruggerio, creative director for Resource Interactive, will highlight the main points presented at the Internet Retailer Web Design and Usability Conference 2011 in a session entitled “Bringing it all back home” between 3:45 and 4:15 p.m. on Feb. 16.
Ruggerio will wrap up the conference and help attendees sort through three intensive days of practical, action-oriented information, and help them determine what they can apply to their own situation. He will pull together not only the common threads of presentations throughout the three days but also the frequent themes that on-site design consultants addressed in the hundreds of hours of consultations on attendees' web sites.
“In this post-recession world, are consumers permanently re-wired to the lowest price? How do we hold their attention, keep them engaged and grow our share of wallet?” he asks. “In an age where commerce is everywhere, the trends that marketers and merchants need to pay attention to and act on include mobile, video and social commerce. In this session, I’ll recap the common themes from the previous three days of the conference, poll attendees on what interested them and offer my perspective on where the industry will be focusing in the coming year.”
Internet Retailer’s editors asked Ruggerio to speak because he believes in using great creative to reinforce brand messaging both online and across channels, incorporating information architecture and interactive user flows. Using collaboration to spark ideas and visual messaging, he leads his creative teams to innovate and take risks. In more than 13 years at Resource Interactive, he has been responsible for award-winning creative for Kohl’s, L.L.Bean, Walgreens, Hewlett Packard and Victoria's Secret.