December 1, 2010, 12:39 PM

Petco finds a new sales companion in mobile

The pet supplies retailer looks to fetch more sales with a new m-commerce site.

Lead Photo

Petco's m-commerce site offers customer reviews and a store locator.

Petco is hoping it’s found a new sales best friend. The pet specialty retailer, No. 202 in the Internet Retailer Top 500 Guide, today launched a mobile commerce site.

The site offers rich product photos, detailed product descriptions, customer reviews, site search and a Petco store locator. Petco automatically redirects shoppers to the mobile-optimized site when they type Petco.com into a mobile web browser.

“Whether in one of our more than 1,000 Petco stores nationwide or online at Petco.com, we’re committed to providing our customers with everything they need to be great pet parents in a fun and enjoyable shopping environment,” says Katie Grisko, web strategy manager. “We’re thrilled to provide a whole new level of convenience for our online customers with mobile access to Petco.com—anywhere, anytime.”

Petco used m-commerce technology provider Digby to build the site, and is using the enhancements Digby recently added to its mobile offerings. In August Digby announced major upgrades to its technology platform including video product demonstrations, social media integration with Facebook and Twitter, E-mail a Friend, and customer ratings and reviews. It also added rich, multiple image product views; the company says this gives mobile consumers a crisp image of products from all angles.

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