December 1, 2010, 12:00 AM

... as Amazon grows by acquisition

Amazon acquires Quidsi in a deal valued at $500 million.

Mark Brohan

Research Director

Amazon made another purchase in November to satisfy its growing appetite for acquiring thriving niche web retailers: Quidsi Inc., the parent company of Diapers.com and two other e-commerce sites focused on mothers and families.

Amazon is acquiring Quidsi in a deal valued at $500 million. As part of the deal, Amazon will acquire all outstanding shares of Quidsi and assume about $45 million in debt and related costs, Amazon says. The deal is expected to close this month.

The Quidsi acquisition is Amazon’s third in recent months and fourth in about a year. In October, Amazon acquired BuyVIP.com, a fashion and lifestyle online buying community with more than 6 million members in countries including Spain, Germany and Italy, for an undisclosed price. In June Amazon also acquired daily deal site Woot.com, one of the pioneers in offering one-day bargains. Terms of the deal weren’t announced. Also in September Amazon purchased AmieStreet.com, an online music store and social media site.

mark@verticalwebmedia.com

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