In its second-largest acquisition, Amazon buys the company for $970 million.
Leading multichannel retailer cites exceptional service, increased conversion rates, and higher average order values.
PHILADELPHIA, Nov. 30, 2010 -- Monetate, a vendor of choice for testing, targeting, and personalization for eCommerce websites, announced today the renewal of its contract with Casual Male Retail Group, the largest retailer of big and tall men's apparel with operations throughout the United States, Canada and Europe.
"Monetate is delighted that Casual Male Retail Group chose to renew its contract going into the 2010 holiday season," said David Brussin, Founder and CEO of Monetate (http://www.monetate.com). "We feel this is a vote of confidence in the performance and reliability of Monetate's marketing technology as well as the quality of our client support services."
According to Ric Della Bernarda, Chief Marketing Officer and Senior Vice President of Casual Male Retail Group, "Monetate continues to drive incremental revenue for us because of the exceptional testing and targeting features that it provides; with Monetate on our websites we have the ability to deliver relevant and personalized content to all of our visitors, throughout their online shopping experience."
About Casual Male Retail Group
Casual Male Retail Group, Inc. is the largest retailer of big and tall men's apparel with operations throughout the United States, Canada and Europe. Casual Male Retail Group, Inc. operates 454 Casual Male XL retail and outlet stores,
19 Rochester Clothing stores, 4 Destination XL stores and direct to consumer businesses which include several catalogs and eCommerce sites. The Company is headquartered in Canton, Massachusetts. Visit Casual Male online at http://www.casualmale.com.
Monetate is the leading independent provider of testing, targeting, and personalization for websites. Retailers like QVC and Casual Male Retail Group use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate does this by helping marketers test product pitches and eCommerce site features, then accurately target personalized messaging and offers to specific audience segments, anywhere on the website, with no additional coding.
Monetate's automated back-end integration and catalog intelligence mean eCommerce websites can implement test and target capabilities with a single tag that never changes.
This enables marketers to quickly and easily test and target on any page, for a predictable price, with zero coding and no internal IT resources. The Monetate dashboard lets marketers create tests and deploy targeted campaigns themselves. At the same time, Monetate Client Success Managers are available to help with campaign design and deployment as well as identifying new targeting opportunities and recommending digital marketing best practices. Dashboard access to detailed analytics showing the real-time performance of tests and campaigns is available 7x24. Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner, an eTail Preferred Solution Provider, and a member of Shop.org.