November 23, 2010, 8:33 AM

Betsey Johnson Launches New Web Store Powered by GSI Commerce

New features of the Web store include dynamic images of Betsey Johnson’s fall fashion line.

KING OF PRUSSIA, Pa., Nov. 18, 2010 – GSI Commerce Inc. (Nasdaq: GSIC), a leading provider of e-commerce and interactive marketing solutions, today announced it has become the new e-commerce solution provider for Betsey Johnson. Under the multiyear agreement, GSI is providing Betsey Johnson with a broad array of products and services, including e-commerce technology, payments, fulfillment, customer care and interactive marketing.

“We wanted to take our e-commerce business to the next level with a company that has scale and expertise in online retail. We chose GSI based on its technology platform, its ability to support our business as we grow, and its experience in working with well-known fashion brands,” said Jonathan Friedman, executive vice president and chief operating and financial officer of Betsey Johnson. “Our move to GSI is part of a larger strategy to grow our e-commerce business and make the new site an engaging destination for Betsey’s adoring fans. We love the look and feel of our new Web store.”

New features of the Web store include dynamic images of Betsey Johnson’s fall fashion line and a unique “Head 2 Toe” section that allows consumers to purchase clothing and accessories individually or as complete ensembles, making it easier for consumers to pull together the perfect outfit in minutes.

The Web store was specifically designed to make the merchandise pop with larger images against a white background. It also provides more space and flexibility for graphics to accommodate changes as the company moves forward with its full, lifestyle brand strategy. In addition to design and photography, GSI’s Global Marketing Services division is providing Betsey Johnson with e-mail marketing through e-Dialog.

Betsey Johnson also offers international shipping via its Web store to more than 35 countries. The company will leverage GSI Commerce ExchangeTM, a suite of scalable, on-demand infrastructure solutions providing robust, flexible order management and inventory management capabilities, as well as globalized payments, taxation, and fraud prevention services. Commerce Exchange leverages proprietary technologies and industry-leading solutions to help retailers streamline operational processes and speed the delivery of merchandise.

In the expanded “About Betsey” Web page, fans will see a new section titled, “The Buzz at Betsey.” It was developed in response to clients wanting a closer connection to the iconic designer. This section enables Betsey to share her diverse work and sets the stage for the beginning of a bigger social media strategy that will be unveiled over the next year.

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“Betsey Johnson is an exciting and energetic American lifestyle brand and we are excited to help them grow their online business,” said Damon Mintzer, GSI’s executive vice president of sales. “GSI provides e-commerce solutions to more than 35 leading apparel, accessories and related fashion brands and we are confident that our expertise will provide an elevated shopping experience for Betsey Johnson’s customers.”

About Betsey Johnson

New York designer Betsey Johnson started her label in 1978. Her commitment to remain true to her one-of-a-kind vision has afforded continued success in the clothing fashion industry for over 30 years. Starting in 2004, the Betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewelry, eyewear, swimwear, legwear, and outerwear. Today there are over sixty-five Betsey Johnson stores worldwide as well as an established wholesale business in the US and international markets. For store locations or product information, please visit www.betseyjohnson.com.

About GSI Commerce

GSI Commerce® enables e-commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s e-commerce services which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s Global Marketing Services division provides innovative digital marketing products and services comprised of design through TrueAction and Silverlign, e-mail marketing through e-Dialog, affiliate marketing through Pepperjam, retargeting through Fetchback, mobile marketing through M3 Mobile and database marketing through MBS Insight. Additionally, GSI provides brands and retailers platforms to engage directly with consumers through RueLaLa.com, an online private sale shopping destination, and ShopRunner.com, a members-only shopping service that offers unlimited free two-day shipping and free returns for a $79 annual subscription.

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