November 19, 2010, 4:02 PM

Penney launches a shopping site to promote Thanksgiving Friday deals

Penney also is promoting the specials on

Bill Briggs

Senior Editor

Lead Photo

J.C. Penney Co. Inc. has rolled out a shopping web site designed to promote its massive list of discounted products that will be available on the day after Thanksgiving, also known as Black Friday. will feature Penney’s holiday gift assortment, including 300 “Doorbuster” specials, including jewelry, women’s boots, luggage, apparel and home goods, to shoppers arriving when stores across the country open at 4:00 a.m. The online site coincides with newspaper inserts in 85 publications nationwide that will highlight the top 12 Black Friday deals, Penney says. 

The web site and ad flyer will also feature a sweepstakes that will give away 50 J.C. Penney $500 gift cards to online registrants whose names are entered into the “Lucky List” on the shopping site.

In addition, shoppers can preview all of Penney’s Black Friday specials online at, No. 16 in the Internet Retailer Top 500 Guide, from now through the Friday after Thanksgiving , as well as in a 72-page Thanksgiving Day newspaper insert. Mobile shoppers can access and the newspaper inserts at

All web orders that cost more than $25 are eligible for free home shipping from Nov. 24 through Nov. 30 and web purchases ship free to any Penney store until 2011.

Penney will follow up its Friday after Thanksgiving offerings on the following Monday, known as Cyber Monday, with a sale running Sunday, Nov. 28 through Monday, Nov. 29. The event features more than 40,000 deals available only



Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...