Less than a year after launching a mobile site, Music Factory Direct is gaining more new shoppers via mobile devices than through the site designed for PCs, says Stephen Leitch, marketing and IT director for the manufacturer and online retailer. He will help other retailers understand why that happened at the Internet Retailer Web Design & Usability Conference 2011 in a session entitled “Mobile: Step by step through a mobile site design” from 2:30 p.m. to 3:15 p.m. on Feb. 16. Jo Benson, chief operating officer for Vortx Inc., will conduct the session with Leitch.
“Smartphones have become the new personal shoppers,” Leitch says. “According to our latest research, consumers are using their smartphones to compare prices, look up product information and window shop. More new visitors are coming to our site via a mobile device than a traditional PC.”
Attendees will learn how an m-commerce site differs from an e-commerce site. Leitch will explain the decisions retailers face to make sure consumers receive the best mobile experience. The two presenters will start with a blank template and guide attendees through the process of building a mobile site.
Internet Retailer’s editors asked Leitch to speak because he wears several e-commerce hats. In 2009, he started his own e-commerce consulting firm and now serves Music Factory Direct in an IT and web marketing role. He is also co-owner of Funstoredirect.com and an e-commerce consultant for Autoworldstore.com