November 9, 2010, 3:45 PM

Sears launches a cross-platform holiday gift guide

Customers can buy from the Wish Book catalog through Facebook and an iPad app.

Allison Enright

Editor

Lead Photo

Sears Holdings Corp. today began offering for the first time its holiday Wish Book gift guide catalog on Facebook, its iPad app and mobile site. The retailer previously had only offered the Wish Book on Sears.com and in print.

Customers who Like Sears on Facebook can access the Wish Book using a separate tab on Sears’ profile page. Within it, consumers can create and share wish lists with their social network, and add items to their Sears.com cart on Facebook. Consumers also can enter sweepstakes available only to customers who Like the company on the social network. Sears has about 220,000 Likes.

“Sears is constantly seeking for ways to become more innovative, improve customers’ shopping experiences and ultimately make shopping even more social, especially around the holidays,” a Sears spokesman says.

Online at Sears.com/wishbook, customers can browse items in top gift-giving categories such as jewelry, tools and electronics, or view a digital version of the print catalog. Consumers also can click on prompts to sign up for mobile text alerts, download the Wish Book iPad app or and register for the Facebook-only sweepstakes.

The Wish Book page on Sears.com also includes a link to iTunes where customers can download Bumpin’ Santas, a game app designed for iPhone and iPad that asks customers to bump their devices with others to play the game. The Bumpin’ Santas app also includes access to the Wish Book where customers can complete a purchase.

Customers also can complete transactions with web-enabled smart phones through a mobile-optimized Sears.com/wishbook site that includes the same product info.

The company, No. 8 in Internet Retailer’s Top 500 Guide, also will distribute millions of print Wish List catalogs, though the spokesman did not detail those plans. But even the paper-and-ink version has online and mobile twists. It features quick response (QR) bar codes that consumers can scan with their web-enabled smart phones to connect to product information and videos online. The company says that any QR reader application will work and that consumers can complete purchases from the QR code link.

The company says it made the Wish Book available on multiple platforms so it could make holiday shopping easier.

“The holidays are meant to be enjoyed, not stressing over shopping. The Sears Wish Book makes it easier for customers to find holiday gifts while having fun and interacting with their social network,” says Imran Jooma, Sears’ president of e-commerce.

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