A Forrester Research report analyzes the early successes and failures of Apple’s mobile payments system.
56% of smartphone users are seriously considering the iPhone as their next device.
56% of smartphone users say they are seriously considering an iPhone for their next smartphone, according to a new report from consulting group IHL Group. Another 44% say they might buy an Android device.
Those results suggest that both phones could nearly double their market shares in the United States in the next year, says the report, particularly since only 24% of smartphone users say they are considering a Blackberry and 10% are considering a Windows smartphone.
“The iPhone is quickly replacing the Blackberry in the mindshare of consumers,” says Greg Buzek, IHL Group president.
The report also found that 41% of smartphone users have used their mobile devices to comparison shop.
“This places intense pressure on retailers to have adequate inventory at a competitive price and to have those inventory levels and prices available online for consumers to find,” says the report.
However, despite the growth in consumers using their phones for comparison shopping, only 6% of those consumers have actually made a purchase on their phone.
One way retailers may seek to increase sales is by sending coupons via text message. The survey found that 35% of smartphone users have received or redeemed a coupon they have received via text message.