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Online retailers need to pay heed to merchandising
Effective merchandising tactics hide just below the surface, an IRWD speaker says.
Online retailers have adopted certain merchandising practices that everyone is now familiar with, such as featuring multiple images of a single product and cross-selling. But there are also some merchandising techniques that many merchants have not embraced, says Lauren Freedman, president of The E-tailing Group. She will speak at the Internet Retailer Web Design & Usability Conference 2011 in a session entitled “5 merchandising tips that you may not have thought of” on Feb.15 from 4:00 - 4:30 p.m.
“Savvy merchants leverage the unique capabilities of the web when developing and executing merchandising strategies. Understanding the possibilities, the potential and best-in-class execution is what sets merchants apart,” Freedman says.
In this session, merchants will learn how to how to meet the needs of today’s demanding consumer and their appetite for such services as sophisticated site search and live chat. And Freedman will support this with the most recent mystery shopping metrics from The E-tailing Group.
Internet Retailer’s editors asked Freedman to speak because she has parlayed her extensive retail experience into providing strategic and e-commerce solutions to online merchants and businesses targeting that market. Her company's annual mystery shopping and merchant surveys provide an overview of the state of e-commerce, setting industry standards while highlighting best practices. Her client list has included both Fortune 500s and start-ups.