November 3, 2010, 3:35 PM

Apparel retailer flies into mobile web

Bluefly launches an m-commerce site in time for the holidays.

Bill Siwicki

Managing Editor, Mobile Commerce

Lead Photo

Consumers can shop select products from the merchant on its new site.

Hot on the heels of launching an iPhone app last month, apparel and accessories retailer Bluefly Inc. has launched a mobile commerce site, stressing holiday shopping as a reason for the timing.

Optimized for major smartphone operating systems, the site, built by m-commerce technology provider Usablenet Inc., enables shoppers to search, browse and buy a curated selection of fashion, shoes and accessories from numerous designers.

A universal shopping cart enables a customer to begin a transaction on her mobile device and complete it on her desktop or laptop, and vice versa. Customers can also manage all of their account information with their smartphones.

“We’re as focused on portability as our customer is,” says Mark Wilson, director of e-commerce product development at Bluefly, No. 163 in the Internet Retailer Top 500 Guide. “We understand that shoppers make their purchasing decisions on the go. We want to be there when they do—wherever they do.”

Comments | 1 Response

  • This is great to see more and more retailers are gong mobile , its spreading even in the UK http://www.migcan.com/news/mig/marks-spencer-mobile-commerce site-nets-13000-orders-in-4-months/

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement