November 2, 2010, 12:50 PM

Holiday online spending increases 38% in two weeks

Survey finds that Amazon.com is the retailer of choice for early holiday shoppers.

Lead Photo

54% of holiday gift buyers began tackling their shopping lists by late October, new survey data suggest. And consumers spent an average of $142 online for holiday purchases between Oct. 18 and Oct. 24, up from the $103 average between Oct. 3 and Oct. 10, a 38% increase.

Consumers most often turned to Amazon.com for online purchases, with 53% of 1,002 survey respondents saying they made holiday purchases with the world’s largest e-retailer during the week of Oct. 18, according to the Compete Holiday Insights survey from web analytics provider Compete Inc. Trailing Amazon were eBay.com (18%), Walmart.com (12%), Target.com (12%), Overstock.com (9%), Sears.com (5%), BestBuy.com (5%), Macys.com (4%), Toysrus.com (3%), HomeDepot.com (2%) and Kohls.com (2%).

Gift cards also gained ground as a popular choice for holiday gift giving. The survey found that 36% of consumers purchased gift cards during the week of Oct. 18, up from just 6% from the week of Oct. 3. During the week of Oct. 18, consumers also purchased items in the categories of clothing and shoes (46%), toys and games (44%), books (29%), and movies and video games (26%).

E-retailers are courting these early shoppers with early-season marketing messages and offers. A recent Shop.org survey found that 40% of online retailers expected to begin their holiday marketing by Halloween and an additional 40% expected to start holiday messaging this week.

A separate Google-sponsored survey from early October delved into why some shoppers want to shop early for the holidays. 50% of consumers say they shop early to get ahead of the rush, 43% think they can get better prices by starting early and 38% say they start shopping early to be sure they can find the gifts they want.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement