November 2, 2010, 12:28 PM

For choice in consumer electronics, the web tops stores

A Consumer Reports study says e-merchants led store retailers in pricing and product selection.

Lead Photo

Such online retailers as Newegg.com, Amazon.com and TigerDirect.com outscored store retailers and other web merchants in offering the best pricing and product selection of consumer electronics products, Consumer Reports says in a recent report.

“Electronics items are now as likely to be bought online as in walk-in stores,” the consumer products research and ratings organization says in the annual electronics issue of its magazine, published each December . “Web sites dominated the high-scoring retailers in our ratings of places to buy major electronics and computers.”

The report, available online at ConsumerReports.org, is based on a survey of 26,000 Consumer Reporters readers between January 2009 and June 2010. It rates 12 e-commerce sites and 16 retail store chains (plus independent retailers as a group) on several factors including price, product selection, consumer service and ease of making a purchase. It also allocates to each retailer a reader score that, on a scale of 0 to 100, indicates readers’ overall satisfaction with a retailer.

The top score—95—was shared by BHPhotoVideo.com, Crutchfield.com, Amazon.com and Newegg.com, followed by Costco.com with 94. The lowest score for an online retailer, 86, went to BestBuy.com, which scored high for product selection but poorly on customer service and ease of making a purchase.

But even with the lowest score among e-retailers, BestBuy.com still outscored seven of the retail chains, whose lowest score was 80 by Wal-Mart Stores. The reader survey rated the Wal-Mart chain average on price and below average on selection, product quality, customer service and ease of making a purchase.

Interestingly, Walmart.com scored a higher overall rating at 88, but also was rated average or below average in all categories. The online sites of Costco, Apple and Best Buy also scored better overall ratings than their retail chain counterparts.

Following are the overall reader scores for the 12 online retailers in the study:

• BHPhotoVideo.com 95

• Crutchfield.com 95

Amazon.com 95

• Newegg.com 95

• Costco.com 94

• Apple.com 93

• TigerDirect.com 93

• Buy.com 92

• Walmart.com 88

• AbesofMain.com 87

• Dell.com 87

BestBuy.com 86

 

Following are the overall reader scores for the 16 retail chains, plus a group of independents, in the study:

• Independent retailers 93

• Costco 91

• Apple 89

• Ultimate Electronics 88

• Army & Air Force Exchange 88

• BJ’s Wholesale Club 87

• GameStop 87

• HHGregg 86

• Sam’s Club 86

•Target 85

• P.C. Richard &Son 85

• Staples 83

• RadioShack 83

• Best Buy 83

• Fry’s Electronics 81

• Wal-Mart 80

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement