November 2, 2010, 8:53 AM

buySAFE increases conversion, revenue and profit for Number1Direct.com

Number1Direct.com is an online retailer of name brand appliances and electronics.

Arlington, VA and Ballwin, MI (November 2, 2010) – buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and Number1Direct.com, a leading online retailer of name brand appliances and electronics, determined during a recent A/B test that buySAFE significantly increased their website conversion rates and sales.

Number1Direct.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE Bonding service.  The impact was substantial and the results were significant.  buySAFE increased Number1Direct.com’s website conversion rate by 6.9%. The test was conducted over a multi-week period in August and September 2010 with over 135,000 unique site visitors included.  The results were highly statistically significant.  Over the course of a year, this conversion rate increase will translate into significant increases in sales and profit for Number1Direct as a result of using the free buySAFE Bonding solution.

"buySAFE increased our conversion and improved our user experience.  I’m very happy with our decision to implement buySAFE.” said Steve Goedeker, Owner of Number1Direct.com. “We’ve also been extremely pleased with the buySAFE team, they are very highly responsive and laser focused on providing the best possible service and value to the merchants that use their service.”

“The benefits of the buySAFE service and the 3-in-1 Guarantee for buyers are an increase in conversion and provide an enhanced user experience,” said Jeff Grass, President & CEO of buySAFE, Inc. “The validation of the service by testing and merchant feedback is the core reason buySAFE continues to grow exponentially and add new merchants everyday.  We’re thrilled to have Number1Direct as our partner.”

About buySAFE

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 5 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,800 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

 About Number1Direct.com

Number1Direct is a family business dedicated to serving God and our fellow man in everything that we do. This is accomplished every day by being mindful of the gifts and talents we have been given and using them to the best of our ability for the greater good.

In our hometown market of St. Louis, Missouri, we are a household name when people talk about appliances, electronics and furniture. But more importantly, people know us from our advertising message that always contains the line, "Give us a chance everyday but Sunday". We know that we give up a lot of retail business by being closed on Sundays. But we do this for specific reasons. First and foremost, we are called by God to keep this day reserved for him. That, we are aware, can mean many things to many people. Having time to go to church, spend time with families or just relax and regroup are some ways our people do this. These basic needs, these core values, far outweigh the monetary gains that could be realized by being open yet another retail shopping day. This is what we are called to do.

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