November 2, 2010, 1:05 PM

Amazon.com gift cards go social

Consumers can create a personalized gift card that will appear on the recipient’s Facebook Wall.

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Giving the gift of an Amazon.com Inc. gift card has gone social. The world’s largest e-retailer today announced consumers can post personalized gift cards on their friends and family members’ Facebook Walls.

On the Amazon.com Gift Card page, a consumer can log in to his Facebook profile through Amazon.com, No. 1 in the Internet Retailer Top 500 Guide. That allows the retailer to access the names and birthdays of the user’s friends, and then post a gift card on a friend’s Wall on the specified delivery date, which can be up to a year in advance.

On the Gift Card page the consumer can choose a gift card design, specify an amount up to $5,000 and enter an optional gift card message.

While other consumers can see the gift on the Wall, only the recipient can see the amount and claim code. The sender can choose whether everyone can see the gift card message, or only the recipient.

“We think our customers who use Facebook will be thrilled that we’ve made gift-giving more social,” says Michal Geller, director of ACI Gift Cards Inc., which issues Amazon.com gift cards.

To entice consumers to use the feature, the first 10,000 consumers who give an MP3-themed Amazon.com gift card to five Facebook friends will receive a $5 credit good for music downloads at the MP3 section of Amazon.com.

Amazon.com’s move marks its second move this year to link into Facebook. In July the retailer launched a beta program that allows consumers to log in to their Facebook profiles through Amazon.com in order to receive personalized recommendations for movies, music and books based on their Facebook profiles.

In addition to the Facebook announcement, Amazon also disclosed today that it is expanding its Disc+ On Demand program that allows consumers to stream movies to Amazon Video on Demand that consumers have previously purchased on DVD or Blu-ray. The program now offers more than 10,000 titles.

When a consumer purchases a Disc+ On Demand title on Blu-ray or DVD from Amazon.com a digital copy is automatically added to that consumer’s on-demand library. 

Meanwhile, Amazon.ca, the retailer’s Canadian e-commerce site, today launched a Sports & Outdoors Store that features more than 65,000 sports and activity-related products.

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