October 29, 2010, 12:48 PM

The great holiday kick-off

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Meanwhile, Fathead LLC, which sells large images of sports and entertainment stars and cartoon characters that consumers can affix to walls, hopes that a sense of mystery will encourage purchases this holiday season.

Starting Thursday, customers who provide an e-mail address will receive what the retailer calls Mystery Discounts: A one-time code that, when entered on the site, results in a 5% to 50% price reduction. “Customers won't know their discount until they enter it at checkout,” says a spokeswoman for Fathead, No. 280 in the Top 500 Guide .

Within a few weeks, most online retailers will be well on their way to answering one of the year’s biggest mysteries: How much will recession-battered consumers really spend via the web this holiday season?

Comments | 2 Responses

  • It's interesting to see the shift for many retailers to launch holiday season promotions earlier than usual. There are many different considerations that e-retailers need to take into account in the lead up to the holiday season and many lessons can be learned from what happened in 2009. Shopping cart abandonment rates for instance normally average 70 percent, i.e. 7 out of every 10 people that place items in the shopping cart do not complete the transaction. But last year from Labor Day through November 15, the number of online sales fell by almost 56 percent compared with the volume for the previous month, and the shopping cart abandonment rate shot up, peaking at 83 percent. Taking this into account and the reasons why shoppers abandon carts, SeeWhy has developed a 7 point checklist (http://bit.ly/9Xyl7Z) which details different tactics that can be employed to reduce shopping cart abandonment this holiday season.

  • Please notify me as soon as the sales begin

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