October 27, 2010, 3:44 PM

Web-dominated direct sales increase in Q2 for Vitamin Shoppe

The online retailer reports a 7.7% increase in direct sales.

Thad Rueter

Senior Editor

Lead Photo

Direct sales, which are almost all online, increased 7.7% for Vitamin Shoppe Inc. in the third quarter. For the third quarter ended Sept. 25, the online retailer of vitamins and nutrition goods, No. 177 in the Internet Retailer Top 500 Guide, reported:

• Direct sales of $20.27 million, up 7.7% from $18.82 million for the same period last year.

• Net sales increased 11.3% to $187.36 million from $168.40 million.

 

 

• Retail sales increased 11.7% to $167.09 million from $149.58 million.

• Comparable-store sales increased 7.1%.

• Net income increased year over year by 255.4% to $7.25 million from $2.04 million.

"The third quarter marked another strong period of growth, with all areas of the business contributing to the overall success,” says Rick Markee, Vitamin Shoppe’s CEO. “We had a very successful semi-annual private-label promotion which helped drive traffic into our stores.”

Internet Retailer calculates direct sales accounted for 10.8% of total revenue in the second quarter compared with 11.2% in the prior year.

For the nine months ended Sept. 25, the retailer reported:

• Direct sales increased 6.9% to $63.19 million from $59.12 million in the same period last year.

• Net sales increased 11.5% to $571.21 million from $512.10 million.

• Retail sales increased 12.2% to $508.02 million from $452.98 million.

• Net income increased year over year by 115.6% to $23.28 million from $10.80 million.

Internet Retailer calculates direct sales accounted for nearly 11.1% of total revenue in the second quarter compared with 11.5% in the prior year.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Seth Barnes / BLOG_ROOT

Commissions are for closers

A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to ...

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

Advertisement