October 26, 2010, 10:31 AM

E-commerce sales wilt for 1-800-Flowers.com in Q1

Web sales and total revenue decline by 4.8% and 3.5%, respectively.

Mark Brohan

Research Director

Lead Photo

It was a soft start—e-commerce and otherwise—for 1-800-Flowers.com Inc. in the first quarter of fiscal 2011.

For the first quarter of fiscal 2011 ended Sept. 27, 1-800-Flowers.com, No. 40 in the Internet Retailer Top 500 Guide, reported:

  • E-commerce sales declined 4.8% to $71.2 million from $74.8 million in the first quarter of fiscal 2010.
  • Total revenue decreased year over year 3.5% to $104.5 million from $108.3 million.
  • Consumer floral revenue declined 7.9% to $62.6 million from $68 million in the first quarter of fiscal 2010.
  • Gourmet food and gift sales increased year over year 0.7% to $26.9 million from $26.7 million.
  • Net loss was $5.1 million compared with a net loss of $7.3 million in the prior year.

“During the quarter we continued to execute on our programs to manage our operating expenses, which were essentially flat compared with the prior year period,” says CEO Jim McCann. “We accomplished this while continuing to innovate and invest for the future across a number of initiatives that we believe will help drive growth in the years ahead.”

Internet Retailer calculates e-commerce accounted for 68.1% of total sales in fiscal 2010, compared with 69.1% in the prior year.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement