The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
SuperMedia and Local.com Expand Distribution Agreement
SuperMedia clients will now be distributed across Local.com’s OCTANE360 network.
DALLAS and IRVINE, Calif., Oct. 6, 2010 – SuperMedia (NASDAQ: SPMD), the full service digital ad agency for America's local small-to medium-sized businesses, and Local.com® Corporation (NASDAQ: LOCM), a leading local search site and network, today announced the expansion of their strategic relationship and extension of their existing distribution agreement.
"It is our mission to be the one stop shop for all of our clients' advertising needs, no matter where they wish to be seen: online, mobile, or print, Superpages is there to help them grow their business,” said Sandra Crawford Williamson, chief marketing officer, SuperMedia. “Clients are seeing results from our advertising because consumers are finding them whenever and wherever they need to make a local buying decision. Clients also benefit from our award-winning[i] SuperGuarantee® program and with agreements with companies like Local.com the word will spread further of our Good Guys."
SuperMedia clients will now be distributed across Local.com’s OCTANE360 network, which features over 80,000 locally-targeted sites. For example, a SuperMedia client who is a tax attorney in Burbank, CA, will now be prominently featured on the home page of www.burbanktaxattorney.com.
The expanded agreement, which includes a multi-year extension, provides for increased collaboration between the companies on new distribution, traffic, product and revenue initiatives.
“The renewal and expansion of our strategic relationship represents the latest evolution of what we believe is a win-win relationship with SuperMedia that has been built over the past five years,” said Local.com president and COO, Bruce Crair. “We believe this expanded agreement will deliver additional value to SuperMedia advertisers while securing long term revenue streams for Local.com across our expanded network business. We further believe that this represents an early demonstration of the value of the OCTANE product range to our key business partners.”
About SuperMedia LLC
SuperMedia LLC (NASDAQ:SPMD) is the full service digital ad agency for America's local small- to medium-sized businesses. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising solutions and services include: the SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon®, FairPoint® and Frontier® Yellow Pages, Superpages.com®, EveryCarListed.com®, Superpages℠ for your mobile and Superpages™ direct mail products. For more information, visit www.supermedia.com.
Local.com Corporation (NASDAQ: LOCM) owns and operates a leading local search site and network in the United States. The company uses patented and proprietary technologies to provide over 20 million consumers each month with relevant search results for local businesses, products and services on Local.com and over 800 partner sites. Local.com owns or manages over 80,000 geo-category domain sites, and tens of thousands of small business customers use Local.com products and services to reach consumers using a variety of subscription, performance and display advertising and website products. To advertise, or for more information visit: www.local.com.