October 20, 2010, 2:19 PM

Onlineshoes.com trots out new fulfillment strategy

The Seattle-based web retailer shifts fulfillment to an Ohio-based provider.

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Web retailer Onlineshoes.com is preparing for near-term growth by moving warehouse operations to a Columbus, OH-based fulfillment services provider Network Global Logistics and leasing new space at its Seattle-based headquarters. Onlineshoes’ warehouse operations previously were located in Mukilteo, WA.

“Seattle is home to us, but our customers live all over the country,” says Daniel Gerler, company founder. “By moving warehouse operations to Ohio, we’re providing the highest population concentration with significantly faster delivery.”

Network Global Logistics has eight distribution centers across the U.S. and a network of facilities worldwide. The company has 48 full-time employees working on the OnlineShoes.com account.

Privately held Onlineshoes.com, No. 135 in the Internet Retailer Top 500 Guide sells over 250 brands of shoes, clothing and accessories and plans to launch an additional 10 brands by year-end, the retailer says. By leasing an additional 3,700 square feet at its Seattle headquarters building, Onlineshoes.com was able to relocate its customer service and photography departments from Mukilteo.

“It’s been a terrific boost to our own sense of community to have the entire Onlineshoes.com family, now more than 170 employees strong, under the same roof for the first time in company history,” Gerler says.

Lynn Stetson, senior director of e-commerce marketing and site merchandising at OnlineShoes.com, will be speaking at the Internet Retailer Web Design & Usability Conference Feb. 14-16, 2011 in Orlando, FL, in a session titled “10 simple things you can do next week to boost your conversion rates.”

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