October 19, 2010, 8:21 AM

Brookstone enters wholesale market with two retail veterans

The retailer has named two executives to manage its new Wholesale and Licensing Division.

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Brookstone Inc., a retailer of household products and gift items ranging from massage chairs to telescopes, has launched the Brookstone Wholesale and Licensing Division.

“The new Brookstone Wholesale and Licensing Division will be developing relationships with the biggest and most exciting retailers and manufacturers worldwide,” says Ron Boire, Brookstone president and CEO. “We see this as a tremendous opportunity to extend the reach of the Brookstone brand.”

To manage the new division, Brookstone, No. 181 in the Internet Retailer Top 500 Guide, has appointed two executives: Rudy Woodard as executive vice president, product development, wholesale and licensing, and Douglas Colley, operational vice president.

“Rudy has been the key driving force behind product development here at Brookstone for the past decade,” Boire says. Woodard most recently was vice president, general merchandise manager, a position he had held at Bookstone since 2002. He joined Brookstone in 1993 as a merchandise buyer and was appointed a divisional merchandise manager in 1998 and operational vice president, general merchandise manager, in 2001.

Prior to Brookstone, Woodard worked in senior buying positions at Jordan Marsh/Abraham & Strauss, which has since been folded into Macy’s Inc., and Miller and Rhoads, a Virginia department store that is no longer in operation.

Colley joined Brookstone this year as operational vice president, general merchandise manager, product development, wholesale and licensing. In earlier positions, Colley worked at as a vice president for licensing at Nautica, a division of apparel manufacturer VF Corp. He has also worked at Gap Inc. and Macy’s Inc.

“We brought Douglas Colley into the company specifically for his more than 20 years of apparel, home furnishings and retail licensing expertise,” Boire says.

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