October 18, 2010, 9:45 AM

R2C Group Appoints a Director of Interactive Sales

The advertising agency also makes two more hires.

PORTLAND, Ore. – (October 14, 2010) – R2C Group, the largest independent agency specializing in direct response television advertising, announces the addition of three professionals to its Portland headquarters.

Mark Petrie has been appointed Director of Interactive Services, leading the R2C interactive team in the expansion of its digital services offering to clients.  With the company’s focus on the synergies between TV and interactive advertising, Petrie will bring clients strategic insights and innovative new services that deliver marketing return-on-investment.  He has deep product management and product marketing expertise, most recently at Tripwire and Planar Systems, and has led technology teams and designed interactive marketing software.  He was instrumental in launching the first e-commerce business for IKON Office Solutions nearly 15 years ago.  Petrie holds a degree in information systems and quantitative analysis from Portland State University.

Lisa Sherwin was recently named Corporate Marketing Manager, leading R2C Group marketing, communications and branding efforts.  She brings 12 years of experience, including serving as president of Nereus Strategic Communications.  Sherwin will drive internal and external communications including the company’s e-newsletter, website and social media initiatives. Her previous work has been honored by regional chapters of the American Marketing Association and the Public Relations Society of America.  Sherwin has a degree in mass communications from Linfield College, and continued her education in new media and marketing at Portland State University.

Kate Campbell has joined the company as a Long-Form DRTV Media Buyer, bringing 10 years of media buying experience with Euro RSCG Edge.  Campbell will focus on long-form buying for Euro-Pro and Humana, among other clients. She previously served as marketing coordinator for Nature’s Northwest and production coordinator for Ernie Block Studio in Kansas City.  Campbell has a degree in advertising from Kansas State University.

About R2C Group

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Ore., with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services).  Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others.  More information is available at www.r2cgroup.com.

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