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Margot Frankel is the new creative director and Edan Portaro is its vice president, services.
Hautelook has added two executives as the private sale retailer aims to add services and categories, as well as build brand awareness.
The retailer named Margot Frankel creative director and Edan Portaro vice president, services. Both will report to Arthur Lewis, general merchandising manager.
Frankel is tasked with building the Hautelook brand on the site and in advertising, as well as on its mobile and social media platforms. She will also work to build the retailer’s identity through the site’s design, imagery and merchandising.
Most recently Frankel led C magazine’s creative division. Prior to that, she was creative director for Santa Barbara magazine. She has worked as art director of Town & Country and Departures magazines.
Portaro will work on building Hautelook’s services and experiences category. To do so, she will develop relationships with a range of lifestyle and experience brands, such as spas, gyms and restaurants.
Portaro previously was executive director of business development at ReachLocal Xchange, which seeks to connect advertisers, publishers and creative solutions providers. She has also held various executive sales positions at web and technology companies such as NameMedia, Oversee.net, Yellowpages.com and Monster Worldwide.